Vijayalakshmi Swaminathan – Medium

Vijayalakshmi Swaminathan

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Vijayalakshmi Swaminathan

This Indian FinTech ad’s breaking the Internet! Here’s why!

The CRED app ad is refreshing twist to celebrity marketing and viral branding.

Apr 12, 2021

This Indian FinTech ad’s breaking the Internet! Here’s why!

Apr 12, 2021

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Vijayalakshmi Swaminathan

5 Ad campaigns on Women’s Day we need to talk about

Ad campaigns on Women’s Day, an avenue to sell are becoming a concern considering the sensitivities involved.

Apr 3, 2021

Ad campaigns often are wannabe, purpose washing and sometimes just fluff.

Apr 3, 2021

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Vijayalakshmi Swaminathan

One year of Corporate life, Meh!

It has been exactly one year since I stepped into the Corporate World. Sounds weird right? I mean we celebrate one year anniversaries of…

Jul 1, 2020

One year of Corporate life, Meh!

Jul 1, 2020

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Vijayalakshmi Swaminathan

What After Graduation?

An ECE Undergrad’s Final Year Dilemma

Dec 6, 2019

What After Graduation?

Dec 6, 2019

Vijayalakshmi Swaminathan
in
Thinnai Talkies

This short film questions if refugees are ever free

Caged by Arun Siddharth, reflects on how Sri Lankan refugees are trapped in all aspects of life.

Jun 11, 2021

This short film questions if refugees are ever free

Jun 11, 2021

Vijayalakshmi Swaminathan
in
Thinnai Talkies

Why road side food sellers are as impactful as restaurant chain owners?

This month we revolve around the very thing that makes us revolve around -Food. How we miss fine dining! But readers, mask up, stay safe!

Jun 4, 2021

Why road side food sellers are as impactful as restaurant chain owners?

Jun 4, 2021

Vijayalakshmi Swaminathan
in
Thinnai Talkies

Victory In Cinema: How far will you go for your “it”?

This month, we explore the myriad of emotions that make cinema what it is today, one article at a time.

Apr 27, 2021

Victory In Cinema: How far will you go for your “it”?

Apr 27, 2021

Vijayalakshmi Swaminathan
in
The Research Nest

Intel Vs Samsung: The Foundry Scenario

Intel vs Samsung business is the talk of the hour. This article delves into how Intel’s Copy Exactly and Samsung will be affected by IDM2.0

Apr 15, 2021

Intel Vs Samsung: The Foundry Scenario

Apr 15, 2021

Vijayalakshmi Swaminathan

Why I think Intel is restarting its foundry business?

Extensive look on Intel’s history in semiconductor manufacturing, the competition with TSMC and Samsung, and potential threats of IDM 2.0

Mar 29, 2021

New CEO of Intel — Pat Gelsinger

Mar 29, 2021

Vijayalakshmi Swaminathan

The Only Beginner Friendly Guide to Arduino — Part 1

The first ever completely Beginner friendly Guide to Arduino is here. In the first ever tutorial, we will cover the what’s, how’s and…

Jan 26, 2021

The Only Beginner Friendly Guide to Arduino — Part 1

Jan 26, 2021

Vijayalakshmi Swaminathan

Vijayalakshmi Swaminathan

I read, learn and create! Always up for engaging conversations about anything! Do connect with me on https://www.linkedin.com/in/vijayalakshmiswaminathan/

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