PinnedVijayalakshmi SwaminathanThis Indian FinTech ad’s breaking the Internet! Here’s why!The CRED app ad is refreshing twist to celebrity marketing and viral branding.Apr 12, 2021Apr 12, 2021
PinnedVijayalakshmi Swaminathan5 Ad campaigns on Women’s Day we need to talk aboutAd campaigns on Women’s Day, an avenue to sell are becoming a concern considering the sensitivities involved.Apr 3, 2021Apr 3, 2021
PinnedVijayalakshmi SwaminathanOne year of Corporate life, Meh!It has been exactly one year since I stepped into the Corporate World. Sounds weird right? I mean we celebrate one year anniversaries of…Jul 1, 20201Jul 1, 20201
PinnedVijayalakshmi SwaminathanWhat After Graduation?An ECE Undergrad’s Final Year DilemmaDec 6, 2019Dec 6, 2019
Vijayalakshmi SwaminathaninThinnai TalkiesThis short film questions if refugees are ever freeCaged by Arun Siddharth, reflects on how Sri Lankan refugees are trapped in all aspects of life.Jun 11, 2021Jun 11, 2021
Vijayalakshmi SwaminathaninThinnai TalkiesWhy road side food sellers are as impactful as restaurant chain owners?This month we revolve around the very thing that makes us revolve around -Food. How we miss fine dining! But readers, mask up, stay safe!Jun 4, 2021Jun 4, 2021
Vijayalakshmi SwaminathaninThinnai TalkiesVictory In Cinema: How far will you go for your “it”?This month, we explore the myriad of emotions that make cinema what it is today, one article at a time.Apr 27, 2021Apr 27, 2021
Vijayalakshmi SwaminathaninThe Research NestIntel Vs Samsung: The Foundry ScenarioIntel vs Samsung business is the talk of the hour. This article delves into how Intel’s Copy Exactly and Samsung will be affected by IDM2.0Apr 15, 2021Apr 15, 2021
Vijayalakshmi SwaminathanWhy I think Intel is restarting its foundry business?Extensive look on Intel’s history in semiconductor manufacturing, the competition with TSMC and Samsung, and potential threats of IDM 2.0Mar 29, 2021Mar 29, 2021
Vijayalakshmi SwaminathanThe Only Beginner Friendly Guide to Arduino — Part 1The first ever completely Beginner friendly Guide to Arduino is here. In the first ever tutorial, we will cover the what’s, how’s and…Jan 26, 2021Jan 26, 2021