PinnedVijayalakshmi SwaminathanThis Indian FinTech ad’s breaking the Internet! Here’s why!The CRED app ad is refreshing twist to celebrity marketing and viral branding.6 min read·Apr 12, 2021----
PinnedVijayalakshmi Swaminathan5 Ad campaigns on Women’s Day we need to talk aboutAd campaigns on Women’s Day, an avenue to sell are becoming a concern considering the sensitivities involved.8 min read·Apr 3, 2021----
PinnedVijayalakshmi SwaminathanOne year of Corporate life, Meh!It has been exactly one year since I stepped into the Corporate World. Sounds weird right? I mean we celebrate one year anniversaries of…7 min read·Jul 1, 2020--1--1
PinnedVijayalakshmi SwaminathanWhat After Graduation?An ECE Undergrad’s Final Year Dilemma5 min read·Dec 6, 2019----
Vijayalakshmi SwaminathaninThinnai TalkiesThis short film questions if refugees are ever freeCaged by Arun Siddharth, reflects on how Sri Lankan refugees are trapped in all aspects of life.5 min read·Jun 11, 2021----
Vijayalakshmi SwaminathaninThinnai TalkiesWhy road side food sellers are as impactful as restaurant chain owners?This month we revolve around the very thing that makes us revolve around -Food. How we miss fine dining! But readers, mask up, stay safe!5 min read·Jun 4, 2021----
Vijayalakshmi SwaminathaninThinnai TalkiesVictory In Cinema: How far will you go for your “it”?This month, we explore the myriad of emotions that make cinema what it is today, one article at a time.7 min read·Apr 27, 2021----
Vijayalakshmi SwaminathaninThe Research NestIntel Vs Samsung: The Foundry ScenarioIntel vs Samsung business is the talk of the hour. This article delves into how Intel’s Copy Exactly and Samsung will be affected by IDM2.07 min read·Apr 15, 2021----
Vijayalakshmi SwaminathanWhy I think Intel is restarting its foundry business?Extensive look on Intel’s history in semiconductor manufacturing, the competition with TSMC and Samsung, and potential threats of IDM 2.09 min read·Mar 29, 2021----
Vijayalakshmi SwaminathanThe Only Beginner Friendly Guide to Arduino — Part 1The first ever completely Beginner friendly Guide to Arduino is here. In the first ever tutorial, we will cover the what’s, how’s and…5 min read·Jan 26, 2021----